If you haven’t jumped on the cold-pressed juice bandwagon at this point, don’t worry because this trend is here to stay. As consumers consistently look for convenient, healthy products, cold-pressed juice perfectly fills this need. In 2017, the entire juice market saw revenue of $4.3 billion in the United States and is expected to reach $8.1 billion by 2024 due to this increasing demand for handy foods that are higher in nutritional value*. For cold-pressed juice specifically, researchers predict 7.56% yearly growth, translating to $275.5 million of the $8.1 billion by 2024, with North America being responsible for 29% of the total**.
At this point, you’re probably wondering, ‘are there really differences between traditional and cold-pressed juice?’ and the answer is – yes! Traditional juice is made by using a centrifugal juicer, which uses fast spinning blades to extract the juice from the fruits and vegetables. The heat generated from the blades and spinning instrument actually breaks down the enzymes and nutrients that consumers want from the produce. Cold-pressed juice, however, uses hydraulic pressing as that process fully preserves the nutrients of the produce. Though a seemingly small differentiator between these two methods, the outcomes of the finished product are quite distinctive.
That being said, selecting a juice that is full of nutrition, tastes good and doesn’t break the bank can be tricky at first. To make sure the cold-pressed juice you buy is of good quality, start by simply reading the nutritional label, as there can be a lot of confusion surrounding labels claiming to be “all natural”, “healthy” or even “organic”. A sound, basic tip to follow for a novice juice buyer is to steer clear of juices comprising of more than simply fruits and vegetables. But above all, avoid juices containing added sugar or unpronounceable words under the ingredients as those additives automatically detract from the nutritional value of the cold-pressed juice.
At the Maglio Companies, our cold-pressed juice brand, ReadyJuice, is never heat-pasteurized and contains no added sugar, fillers or preservatives. Typically, cold-pressed juices have a shelf life of 3 to 5 days, but we treat our juices with High Pressure Technology (HPT) through our Safety Fresh Foods division, enabling us to extend the shelf life to at least 70 days depending on flavor. To accomplish this, pliable juice bottles are placed in the pressure vessel, which is then sealed, filled with water, and taken to 87,000 PSI of pressure for a predetermined amount of time. This HPT process, using only cold water and high pressure, inactivates any potential pathogens in the bottle and dramatically extends shelf life. The result is a juice that supercharges your body with concentrated phytochemicals (biologically active compounds found in fruits and veggies), gives you an instant energy boost, detoxifies your liver, kidneys, and skin, and bottom line, serves as a great source of vitamins, minerals, and antioxidants.
Whatever your juice needs are, let the experts at Maglio “squeeze” it for you.
