No Cheap Date

The United Winter Leadership meetings in Miami, Florida gathered 300 industry professionals last week all giving of their time and talent to further the produce cause. This was an absolutely energizing gathering.  It fully embodied the pride and spirit of the produce industry.

Let’s do the math: 300 attendees times an average of $1,000 for airfare, lodging, transportation meals and incidentals. That equals $300,000 spent in hard money to gather this group together. Then add in all of the respective salaries of those generous individuals both for the time spent on site and with the prep and follow-up time back home and you’ll see this quickly becomes a multimillion dollar think tank available to all United Fresh members for the low, low cost of membership (yes, that was a subtle plug for you to become a United Fresh member). Feel free to contact Miriam Wolk at United Fresh to learn about all the advantages of membership at mwolk@unitedfresh.org or (202) 303-3410.

Remember, the annual United Fresh convention is coming to Chicago June 10-14, 2014. The more participation that the industry can deliver, the greater benefits all will yield.  It’s a date we all can afford!