The economic crisis has changed how we think and act. Coupons are now a way of life for many more families. Eating out is more of a luxury than ever. In the fast food world, the “value meal” has emerged.

When you look at the “double,” you see two beef patties, a slice of cheese and a bun. That’s it. Not a hint of fresh onion, lettuce, tomato or even a pickle. A variation involves fried nuggets – some protein in a breaded coating boiled in oil.  The closest produce involves a frozen potato…

We need to promote our products as a cost effective alternative. A slice of tomato, a leaf of lettuce and some avocado would make an excellent sandwich at less of a food cost. Additional value would be found in lower calories and fat content plus the satisfaction of eating well. There’s a value meal!