Maglio’s innovative solutions are continually evolving to meet the dynamic needs of today’s produce buyers. We maintain a steadfast commitment to developing forward-thinking attributes across 5 areas of our business that directly result in benefits to our customers.

The Readyripe watermelon solution gives sliced watermelon longer shelf life, naturally enhanced quality and convenience for today’s busy customers.

Watch here to see how the Readyripe watermelon solution can help you!

Challenges with overwrap watermelon programs

  • Very short shelf life. Limits benefit for customer and potentially increases shrink and waste for retailer.
  • Overwrap packaging leaks in displays and on shelves, creating more work and expense. Display does not look very appealing.
  • Wicking and purging of product while on display and at checkout.
  • Food safety and product traceability concerns.
  • Retraining staff on proper technique and labor cost.

Our patented pouch keeps sliced watermelon in a naturally enhanced atmospheric environment, optimizing the sweetness and quality of the watermelon slice over an extended period of time. The Readyripe pouch offers a multitude of features and benefits for both the retailer and customer.

Watch the Readyripe time and motion study here


Retailer Benefits:

  • Innovation of pouch optimizes the quality and flavor of the watermelon, creating a new high demand offering for the retailer.
  • Virtually no wicking and leaking from product, resulting in a more desirable appearance.
  • Attractive design of pouch entices customer to purchase.
  • This new approach can substantially improve the financial results for the retailer through increased sales revenues and reduced production and clean up expenses.
  • Extended shelf life allows retailer more production flexibility, reducing costs.
  • Retailer can also sell customers watermelon pouches along with whole watermelons, increasing whole watermelon sales.
  • Promotes year round consumption of watermelon.

Consumer Benefits:

  • Extended shelf life lets customer enjoy their watermelon over a longer period of time.
  • Innovation of pouch enhances the quality and flavor of the watermelon.
  • The attractively designed pouch is easy to carry and convenient to store.
  • Resealable pouch makes for mess-free storage for later use.
  • Consumer can also purchase whole watermelon and use the pouch for the portion that is not immediately eaten.
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Contact us to find out how Maglio can help you with your produce strategy.

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